Chandigarh, 7 September, 2026: Odonil, Dabur India Limited’s No. 1 air freshener brand, has launched a new campaign film specially created for Punjab under its latest national campaign, “Bathroom Vich Odonil Nahi Jitte, Tuadi Badnami Ho Rahi Hougi Kitte.” The campaign presents a universal social understanding in a distinctly Punjabi style, using the local language, familiar conversations and Punjabi humour to make the story instantly relatable to the people of Punjab.
The campaign is based on the understanding that homeowners often overlook the small things in their homes that guests notice at first glance. One such important aspect is the freshness of the bathroom.
The campaign centres around a highly familiar Punjabi social situation. During family and friends’ gatherings, conversations often revolve around achievements, new purchases, life successes and family happiness. While these things impress people, guests also form opinions about a home based on their experience, including small details such as the cleanliness and freshness of the bathroom. The film presents this insight in an engaging manner through humour rooted in Punjabi lifestyle, entertaining dialogues and everyday situations.
Instead of simply dubbing the national advertisement like typical regional adaptations, this Punjabi film has been specially created keeping in mind the style of local conversations, social behaviour and everyday life situations. This gives the story a natural, entertaining and completely local experience for the audience.
Mr. Vaibhav Rathi, Marketing Head, Home Care, Dabur India Limited, said:
“Consumers feel the strongest connection with stories that reflect the way they think, speak and interact in their everyday lives. Through this campaign, we have gone beyond simply changing the language to create a story that feels completely Punjabi in its humour, observations and dialogue style. ‘Bathroom Vich Odonil Nahi Jitte, Tuadi Badnami Ho Rahi Hougi Kitte’ is based on a simple but impactful insight that guests often notice things that homeowners overlook, and bathroom freshness is one of them. Through this campaign, we have presented this insight in an entertaining, relevant and locally rooted context.”